The online meal planning service established in March 2020 offers personalized recipes and grocery lists for individuals and families aiming to eat healthily on a budget. Subscribers can access monthly, quarterly, or annual meal plans, saving an average of $350 on groceries. The business currently has 109 subscribers and a collection of 229 unique recipes, with half already published or in draft form on its digital platforms. It has developed video content in 4K quality and photos in 300 dpi. This digital venture transitioned from a dining-in restaurant model due to pandemic-related uncertainties, offering a flexible, time-saving alternative. Selling subscriptions and leveraging social media and Google AdSense forms part of its revenue model.
The business includes a website, mobile apps, social media accounts, and support from current team members who automate most operations. The seller plans to build and sell more projects, focusing on niche markets like diet-specific meal plans. The business model is highly automated, with minimal operational effort required by the buyer. The U.S.-based company prides itself on its effective management systems and offers extensive support through Basecamp project management and communication tools. Opportunities for future growth include increasing the marketing budget to enhance visibility and reach and expanding into selling kitchenware. Payment transactions are conducted securely through an escrow service, and testimonials from previous buyers highlight the seller's professionalism and support during the transition process.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More