In March 2018, a business was launched offering a unique fitness challenge at events where participants paid $10 to hang from a rotating pull-up bar for 100 seconds to win $100. This concept gained significant popularity after a viral video with over 26 million views. Initially, the business operated by traveling to various events across major cities, generating an average of $565 per day from March to October until 2019. However, the onset of the COVID-19 pandemic forced a pivot in strategy as live events were canceled, leading to the exploration of selling the custom twisty pull-up bars online. The company discovered there's a market demand for similar products, prompting it to focus on selling these bars, which retail at $1,850 with a profit margin of 61%. The business maintains a low overhead with only the owner as an employee, and currently sells 1.5 units monthly. The majority of sales are driven by organic search traffic, with the company's website appearing on the first pages of relevant Google searches. With the owner tied up in other ventures, the business, which has identified several growth opportunities including digital marketing and event-based cross-promotions, is currently for sale. The offer includes the website, email history, client list, email templates, available inventory, and additional valuable domains. The current owner will also provide training and consultation to ease the transition for the new buyer.