The business specializes in selling magnetic eyelashes with a unique application method requiring no glue, using a magnetic applicator instead. The majority of products are shipped from Florida, with additional items dispatched from Oklahoma, and are manufactured in China by a reliable partner. Since its inception in mid-2020, the company has generated over $1.3 million in sales with a 15.13% profit margin, and is projected to reach $1 million this year at a 19.5% margin. The company employs four virtual assistants who work under 30 hours per week to manage customer service and website operations. Fulfillment tasks are outsourced at a cost of $0.75 per package, though there is potential to bring these operations in-house to increase profit margins. The brand has positioned itself well within the magnetic eyelash market, leveraging social media platforms to identify and reach its target audience effectively. The business claims to offer an autopilot sales model, advising not to rely solely on platforms like Facebook for sales, as the store seemingly operates independently. The owner promotes a low-work model, suggesting a workload of no more than 15 hours per week to potentially earn over $10,000. The brand has established itself in the beauty niche with opportunities for further growth through geographic expansion to markets like Canada and the UK, or by diversifying product offerings. Comprehensive training is provided to maintain and expand the brand, informing potential operators of the established processes for success.