The owners decided to sell their online footwear business, which has not been operational since March 2021. They cited a loss of interest in e-commerce and the significant time and effort required to manage the business as reasons for their decision to exit. Initially, they started this venture in response to a rising demand and interest in footwear. The business operates using a dropshipping model, fulfilling orders through suppliers and engaging in activities such as customer service, Facebook advertising, and Instagram posting. The business was valued at $18,850, but the owners are willing to sell it for less to expedite the sale process. During its active period on Shopify, the business averaged $1,000 in profit per month, although for 4 months when advertisements were active, the business generated around $6,600 monthly revenue with a profit margin of 30%. Notably, in December 2020, the profit reached $4,000. To grow further, the business could explore additional traffic sources beyond Facebook ads, particularly influencer marketing, which has not yet been utilized. Supplementary details include an email list of 1,510 subscribers and 892 Instagram followers. The package includes graphics used for advertisements and banners, alongside the Facebook Pixel employed for ads, to facilitate the transition for potential buyers looking to leverage these tools for further growth.
My name is Mike Haugen, CEO and Founder of The Suburban. I have a background in marketi...
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