The business, established in 2004, specializes in unstuffed animals and toys, offering plush unstuffed animals, pets, polyester fiberfill stuffing, and toy accessories. These products range from 13 to 16 inches, featuring a hidden locking zipper closure that eliminates the need for sewing. The company garners significant organic traffic due to high rankings for keywords related to unstuffed animals. Operating with an e-commerce platform since late 2014, the store has processed over 5,176 orders from 8,712 registered customers. It caters to diverse clientele, from parents organizing small parties to corporate event planners managing large gatherings, consistently receiving feedback praising its quality and affordability.
Revenue is generated through online and phone sales, with an inventory exceeding 25 different styles shipped across the United States and internationally. The company sources its products from a factory in China, responsible for manufacturing the plush unstuffed animal lines. The current owners are selling the business due to health reasons, highlighting that it would be suitable for individuals who can manage picking, packing, and shipping orders. The business holds assets such as customer databases, domains, inventory, email accounts, and vendor contacts. Its social media presence includes 1.7K followers on Facebook and 250 on Instagram, accompanied by a 1.3K subscriber mailing list. A post-sale support package is offered to the new owner, ensuring a smooth transition. The existing inventory comprises 47,000 units valued at $130,000.