PØPULISTA is a creative wine club designed to celebrate lesser-known wines and grapes with vibrant stories. Each month, the club curates a selection of three bottles centered around a specific theme, such as a particular region or grape variety, to deepen members' understanding and appreciation of different wines. The selection process is intuitive, focusing on the emotional impact of the wines rather than technical winemaking aspects. PØPULISTA aims to provide an engaging experience that encourages members to sense if the wine truly resonates with them. The business generates revenue by acquiring wines wholesale from regional distributors, particularly those that support independent Californian winemakers, and reselling them with a 40% markup. PØPULISTA maintains robust relationships with wine representatives who suggest wines aligning with monthly themes. These wines are shipped to the club's office for packaging and distribution to members. The current owner is selling the business to pursue a winemaking opportunity in France and hopes to pass on the brand to someone with a passion for wine, storytelling, and design. This buyer would ideally have an interest in furthering their knowledge of wines, including artisan processes. Assets included in the sale are brand assets, domain names, current inventory valued at $500, marketing materials, vendor contacts, website content, and e-commerce platform accounts. The business has an Instagram following of 300 and a mailing list of 45 subscribers. Post-sale support is also provided to ensure a smooth transition for the new owner.