The business, an e-commerce brand in the beauty niche, was initially profitable, particularly when advertisements were actively managed. However, revenue dropped as advertising ceased due to the owners redirecting focus to other brands. The brand specializes in natural eyelash enhancing serum, which allows users to achieve salon-quality results at home for a fraction of the cost. The business capitalized on a growing market for hair products, especially eyelash enhancers, by identifying a lucrative opportunity, conducted extensive research, and faced limited competition. Their marketing strategy successfully leveraged Facebook Ads and email marketing to acquire and retain customers. Despite its success, the brand was put on hold as the owners prioritized older, more established ventures. They are now selling the business, presenting a solid foundation for potential buyers, including a branded website, custom content, and a social media presence with followers on platforms like Facebook and Instagram. The business comes with various assets, such as customer databases, domains, manufacturing relationships, marketing materials, e-commerce accounts, and inventory valued at $4,819 with 1,003 units. This opportunity suits individuals interested in entering the beauty sector with a ready-to-expand setup. The buyer would need to devote 5-10 hours weekly to marketing and competitor analysis, with outsourcing options available for customer service and order fulfillment. Basic knowledge in social media advertising is recommended, though beginners are welcome. Post-sale support is included to ensure a smooth transition.