The business is an online beauty brand that aims to empower individuals by providing confidence through its range of beauty products. Originating with a global reach, the brand has built a strong community of passionate users around the world. Despite a low advertising expenditure of $500 per month on Facebook, it has amassed nearly 500 Instagram followers in a short span and enjoys a strong customer base. The brand operates with a high-profit margin of 60% and a conversion rate of 1.68%, with an average order value of $73.28. Its newly designed website is fully automated, with 80% of its traffic sourced from Facebook. The brand's primary markets include the USA, Australia, Canada, the UK, and New Zealand.
The business generates revenue from the sale of beauty products related to hair and skin, sourced from reputable suppliers on Aliexpress with free shipping included. The seller, managing multiple unrelated websites, is unable to dedicate further time to expand this business and is seeking a buyer to take it to the next level. Ideal buyers include those experienced in e-commerce, social media marketing, or advertising, although the business can still be managed successfully by implementing the current proven systems. Further growth could be achieved by investing in advertising or hiring virtual assistants to enhance social media reach. Post-sale support and various assets, such as brand assets, customer databases, marketing materials, and social media accounts, are included in the sale.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More