The business in question is a WordPress plugin operation, focusing on a Woocommerce Upsell Popup plugin. It has achieved significant traction, with over 1,000 active users for the free version and more than 500 paying customers for the pro version. The plugin enjoys a 4.5-star rating and has over 11,000 downloads. The business generates revenue through sales of the paid plugin and priority support fees, accruing an average monthly profit of $677. Its paid version offers an annual license at $24.90, with one-year updates and support. Additionally, priority support is available for $19 to $29, based on duration. Launched in 2019, the business transitioned to a more suitable domain in 2020, aptly reflecting its specialization. The owner is selling the business to focus on other projects. Despite continued customer support, time constraints prevent further business growth. New business opportunities include SEO enhancements and listing the plugin on popular marketplaces like CodeCanyon. The ideal buyer is someone with experience in WordPress plugins or themes, capable of managing or outsourcing jobs as needed. The sale includes customer databases, domains, hosting accounts, website files, and code. A 12-month hosting arrangement is provided, and post-sale support includes assistance with transition and customer support for three months. The current owner also offers support for plugin development during this transition period, making the sale ideal for individuals or teams familiar with WordPress markets seeking to expand their operations.