The described business specializes in creating and selling Scratch off Maps, which allow users to track and document their travels by scratching off countries and cities on the map. Founded in Great Britain in 2009, the business launched its first product in 2016 and quickly gained popularity for its detailed design and unique features, earning it recognition on platforms like Amazon. The collection includes four Scratch off Maps in English, which are available either in tubes or framed. The business has a customer base primarily made up of women and targets both individual customers for personal gifts and corporate clients. Despite an initial successful launch in the US and Canadian markets, the business faced challenges due to rapid market expansion, issues related to international operations, and pandemic impacts, which led to a pause in activity in 2020. Sales chiefly occur via online platforms such as Amazon, Shopify, and Etsy, but the listings are currently paused.
The maps are produced in Ukraine using high-quality European materials, and logistics arrangements are in place to facilitate shipments to international markets. The business is up for sale as the current owners lack the resources to fully exploit the US market opportunities. The business is ideal for individuals with strategic growth experience; opportunities include diversifying sales channels, enhancing online presence, and possibly exploring innovative product enhancements such as augmented reality. The inventory includes 4,500 units valued at $14,000, and the sale features numerous brand assets, customer relationships, and support post-sale.
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