This anonymous ecommerce business operates in the paint-by-numbers art niche, leveraging a dropshipping model that negates the need for inventory management. Established three years ago, it has consistently maintained a 50% profit margin and requires minimal daily operations. The business saw a surge in traffic during early 2020 and has since sustained a steady stream of visitors. Occasionally, it benefits significantly from bulk orders for events. With strong ties to suppliers, all relevant details will be transferred to the new owner. Originally acquired via an online marketplace, significant improvements were made to professionalize the site and enhance sales. Despite initial plans for long-term ownership, the current owner is divesting due to time constraints from managing multiple ventures. The site primarily generates income by selling paint-by-numbers kits in various sizes, a persistent hobby interest with ongoing demand. The order process is largely automated, with direct coordination with suppliers for any shipping issues. Although previously profitable with paid advertising, the owner has identified SEO as an area for potential growth, a task for which they seek partnership or divestment. The business features low fixed costs and operational simplicity, ideal for someone looking to engage in a manageable side hustle. Assets included in the sale are brand materials, customer data, and marketing resources, with transition support offered for a month post-sale. The business has a small social media presence and a modest email list of around 2,000 subscribers. The refund rate is minimal, reflecting customer satisfaction with the product. The owner remains open to partnership proposals, particularly from individuals experienced in social media and SEO marketing.