The business specializes in repellent technology for action camera lenses and is a leader in this niche market. It has established a strong presence in the market for specific camera brands and has received custom orders for various applications, including movie sets and different types of cameras used in industrial settings. There is potential for further expansion into other product categories like sunglasses and vehicle windshields with the collaboration of their manufacturer. Key financial highlights for 2020 include sales of £103,153.25 with a 20% profit margin and a significant portion of sales, approximately 39.73%, being generated organically through methods such as YouTube reviews and SEO. The business primarily relies on cost-effective advertising, with a return on ad spend of 2.89, notably from social media platforms. The business requires minimal weekly time investment due to its effective outsourcing processes for manufacturing and fulfillment through e-commerce platforms and a third-party warehouse. The founder is selling the business to focus on their career in the biomedical field. They are offering post-sale support for six months to ensure a smooth transition. The business is ideal for someone who appreciates the need for high-quality footage in extreme environments and recognizes the value of the technology offered. Assets included in the sale comprise brand and customer databases, contracts, and social media accounts. The inventory holds approximately 3,000 units valued at $15,000. The business has a substantial social media presence and a mailing list of 18,000 email addresses.