The business, established by an experienced individual after a decade in Fortune 500 companies, aims to create a small, diversified, and profitable entity. Initially starting in 2018 with minimal accounts, the company has grown significantly, boasting over $2 million in revenue with 30% year-over-year growth. It operates through five wholesale and one liquidation partner, with 90% of inventory housed in Amazon warehouses, supported by strong brand control via Amazon's Brand Registry. The business has experienced robust growth, especially in licensed clothing lines, and anticipates further increases in biking and outdoor product sales.
It employs two virtual assistants from the Philippines who manage bookkeeping, customer service, and vendor communications. The business deals in multiple product categories, including food, electronics, sports, and licensed goods, and maintains a social media presence and customer contact list to support sales.
Its revenue model relies on wholesale and e-commerce relationships, securing exclusive brand rights in sports and outdoor apparel. Supplier relationships are a competitive advantage, featuring exclusive distribution channels, some necessitating dropshipping due to product size or weight. Margins vary widely, generally hovering above 20%, with an average order value of $32-35.
The business is for sale due to new investment opportunities and personal priorities. It is ideal for entrepreneurs with operational capacity and marketing skills to scale further. Several untapped opportunities and partnerships are available. Assets include brand elements, contracts, domains, inventory, marketing materials, trademarks, social media, and advertising accounts. Post-sale, the owner offers up to three months of support and ensures smooth transition of all relationships.