This business is a lifestyle website that focuses on health, fitness, beauty, self-help, and finance topics. It began in 2020 after a rebranding and has experienced significant organic growth, boasting over 60,000 page views in April alone. The site benefits from organic traffic derived from major search engines like Google, Bing, and Yahoo. It operates on WordPress and generates revenue through ads and affiliate marketing, including streams such as AdSense, Monumetric, and Media.net, alongside affiliate income from platforms like Amazon. The site also has the potential for further monetization through guest and sponsored post requests.
The current owner seeks to sell due to time constraints related to involvement in other business ventures. The ideal buyer might be someone looking to diversify their portfolio, a first-time buyer interested in a starter site with growth potential, or an experienced investor aiming to scale the business. The operation requires new article postings, social media promotions, and maintenance of its search engine visibility. Content is originally crafted by vetted health professionals, and marketing efforts have predominantly leveraged platforms like Pinterest and Instagram.
Potential improvements include better social media use and SEO advancements. Joining premium ad networks could enhance revenue. The site offers minimal maintenance needs, spending less than six hours weekly, with costs mainly involving hosting and domain renewal. The business assets include domains, social media accounts, and website content. A mailing list and post-sale support are also included, providing a solid foundation for the new owner to expand on.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More