The business specializes in developing multipurpose WordPress themes, offering both free and premium versions. The free themes are hosted on an official repository, and many users upgrade to paid versions. It has generated total sales of approximately $173,700 since it began earning revenue in August 2015. Among its free offerings are popular themes with thousands of active installations. Premium options include widely used themes and plugins with advanced features. Despite a robust reputation supported by 1.75 million backlinks, sales have declined since 2019, attributed to a shift in focus to freelancing work and the impact of the COVID-19 pandemic. The business serves around 3,700 paying customers globally, with the main customer base scattered across the USA and Europe. It maintains a social media presence with 6,100 Facebook followers and minimal daily support requirements, generally around 30 minutes to one hour. Customer support is primarily managed through an online forum, with technical issues referred to a specialist as needed. Revenue is generated through the sale of premium themes, and the business is currently for sale due to the owner's limited time and financial constraints for marketing expansion. The ideal purchaser would possess knowledge of WordPress and marketing to enhance sales. The sale includes valuable assets such as customer databases, domain and email accounts, social media accounts, and website files. Post-sale support is also included in the purchase. The business is simple enough to be operated by a single capable individual.