A clothing brand established in 2015, specializes in training and lifestyle apparel to support active lifestyles. Originating as a social enterprise, the brand aims to break the stigma surrounding an active lifestyle through its product range, content, and community initiatives. The mission to positively impact the community fosters strong customer loyalty. The brand's primary products are its apparel, notably a popular jumper range, catering to both training and lifestyle needs with minimalistic and monotone designs. It runs a podcast centered around personal victories and progress with an audience of 100-500 weekly listeners, and a 'Monday Mantra' newsletter focusing on personal development sent to 500-1000 subscribers. The brand's revenue comes majorly from eCommerce, making up over 70% of its turnover, driven by a substantial email list and a growing SMS marketing initiative. Trade shows and fitness events, especially CrossFit, form the second-largest revenue stream. Custom apparel services also contribute to revenue, though not as significantly as before. Order processing is efficiently handled in-house with a low return rate. The founder is a serial entrepreneur seeking to sell the business to focus on other ventures. The ideal buyer would have experience in eCommerce, manufacturing, and brand marketing, with the skills to grow the business further. Current assets include 1,278 inventory units valued at $50,659, along with brand assets, social media, email lists, registered trademarks, and manufacturing relationships. The brand does not include post-sale support.