The sale includes an Android app along with its source code, optimised Facebook Ads for user acquisition at a cost-efficient rate, and various backend services such as Firebase, a Google cloud server, and a MongoDB cluster with performance analytics. The app is thoroughly tested and is free from bugs and crashes. To maintain the app's functionality, continuous advertising is necessary, as a larger user base enhances the overall experience. The marketing ads have already been prepared and are part of the sale package.
The current owner is selling the app due to personal reasons, specifically an upcoming marriage, which makes it challenging to stay engaged in the dating industry. The app has been built to be secure, scalable, and capable of serving up to 100 million users. Revenue is generated through ads displayed during the wait time for matches, alongside the option for users to purchase coins to filter match preferences by gender.
The app incurs expenses primarily from server, database, and marketing costs. Facebook Ads have been the main marketing strategy, effectively acquiring male users at $0.01 per install and female users at $0.50 per install. This advertising material is included in the sale and has been optimised for cost-efficiency.
For potential improvement, the future owner should continue promoting the app, especially in India and other countries. The existing marketing ads can be adapted and expanded to target additional international markets.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
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