The seller of an e-commerce store, which focuses on the maternity niche, is offering their business for sale due to a need to invest in their software venture. Having amassed over two years of drop-shipping and e-commerce experience, the seller originally launched the store in August 2020 with plans to generate passive income. The operation is managed by a two-person team, with the seller focused on advertising and a virtual assistant handling customer support and order fulfillment. The business has generated over $250,000 in revenue with an 18% profit margin, and it has a robust email list of over 12,000 potential customers and 2,000 social media followers. The seller identifies several growth opportunities, including testing new products, enhancing email marketing strategies, addressing shipping delays with a fulfillment center, exploring private labeling for increased customer loyalty, tapping into niche holiday markets, and diversifying advertising channels beyond Facebook and Instagram. Operations are streamlined, with products sourced from China and the U.S., and unit costs for the lead product set at $19. The customer base is primarily women aged 18 to 54, with customer acquisition strategies focusing on social media advertising. Financially, the store averages approximately $4,800 in monthly profit. The seller highlights this as an evergreen opportunity, offering a two-week transition period post-purchase to help the new owner capitalize on the latent potential in the maternity market. The store continues to perform with steady revenue even as it is listed for sale. Potential buyers are encouraged to enquire for more details.