This fashion and beauty blog, established over a decade ago, caters to women who wish to keep abreast of the latest trends while maintaining a budget-friendly approach to style. The blog has collaborated with well-known retail and beauty brands, enhancing its content offering to followers. The social media presence includes a substantial number of followers on Instagram, Facebook, and Pinterest, with the latter reaching over three million impressions, demonstrating its influence and reach in the fashion and beauty niche.
Revenue for the business is generated through various channels, including sponsored campaigns with retail brands, affiliate marketing, and advertising revenue derived from site traffic.
The owner is seeking to sell the blog due to personal family obligations, specifically taking on the role of primary caregiver for a family member diagnosed with terminal illness. This circumstance has led to the decision to focus on family matters, necessitating the sale of the business.
This opportunity is ideal for individuals looking to enter the digital marketing or influencer marketing industry without starting from scratch. The new owner would gain access to valuable assets such as established domains, social media accounts, vendor contacts, and comprehensive website resources.
The sale also includes a mailing list and additional post-sale support to ensure a smooth transition for the new owner. This business proposition allows for immediate engagement with an established audience, supported by a strong brand presence and existing partnerships.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More