The business offers a comprehensive dog and cat breed selector and comparer tool, which features extensive breed profiles and photographs curated by expert breeders. This software was previously licensed to a major pet food brand and appeared on its website for 16 years, but the rights have reverted back to the original company, which is now seeking a buyer. The dog breed selector uses 34 factors to recommend suitable breeds for families, while the cat selector uses 11 factors. The tool is designed to engage visitors by allowing them to compare breeds and explore detailed profiles. The business generates revenue through monetizing hundreds of pages with Google Ads and affiliate links, for instance, by selling breed-specific books or pet products. Additionally, ad space on breed pages can be sold to dog or cat breeders. However, the current focus is on selling the technology and content because the founders of the business are retiring. The business is ideal for any pet-related venture such as publications, content websites, or e-commerce stores. The sale includes the domain and current site, although it is recommended that buyers move the software and content to their own platform. Post-sale support is provided, including assistance with integrating the product into the buyer’s system and answering questions for up to a year. The assets offered in the sale include custom technology, domains, and all website files, source code, and content necessary to operate the breed selector and comparer tool.