In 2018, an individual ventured into the cosmetics industry by initially dropshipping a product from China. Transitioning to private labeling, they successfully expanded their business over two and a half years to include a variety of products, some manufactured privately while others were sourced from a Canadian cosmetic provider. The entrepreneur effectively used social media platforms for branding, with significant followings on Facebook and Instagram, and cultivated a substantial mailing list of 32,000 subscribers. The primary sales channel was through paid advertising, specifically utilizing Facebook ads to drive traffic to their online store. The business operated with a reliable manufacturing partner in China for private-labeled products and leveraged a third-party logistics provider for distribution within the United States, based in Texas, ensuring efficient shipping processes. The founder, originally from an information technology background, decided to exit the industry due to its challenges and the impact of the COVID-19 pandemic on cosmetic sales. They sought a new owner who is passionate about the cosmetic and skincare industry, ideally someone experienced in managing paid advertising campaigns. The business assets include brand elements, domains, manufacturing relationships, inventory, marketing materials, trademarks, social media accounts, vendor contacts, and e-commerce platform accounts, collectively valued at $37,000. The sale includes post-sale support to facilitate the transition. The business is primed for someone looking to leverage the existing framework and elevate the brand further in a competitive market.