Founded in 2014, this business has established itself as a prominent fitness product review platform, hosting over 700 articles of unique, high-quality content. The articles are generally over 1,000 words, including 30-plus evergreen buying guides covering various fitness equipment and more than 100 health supplement reviews. The primary revenue stream for the business is through an affiliate program, with a history of generating over $5,000 monthly in earnings when there was active link building. The business is being sold to fund a higher education degree.
This venture is ideally suited for someone interested in a passive income stream or experienced in link outreach, with opportunities to expand revenue through tapping into newsletter subscribers and enhancing social media presence. Currently, the business relies on five hours of content writing weekly, a task that can potentially be outsourced and increased to attract more traffic. The business assets, including website files, source code, and content, are part of the sale.
On social media, the business has a following of 1.3K on Facebook, but no followers on Twitter or Instagram, and no viewers on Pinterest. The mailing list is also untapped, with no email addresses currently listed. Post-sale support is included in the transition. This business represents an attractive opportunity for growth, leveraging both existing content and untapped digital marketing channels.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
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3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
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