The company has been involved in software product development and IT services for over 11 years, working with more than 200 clients globally across various niches. They initiated a platform as a content hub, which evolved into an e-commerce site starting from early 2018. The platform, originally launched as a video curation service, expanded to include content in multiple niches including Indian religious, spiritual, mythological, and motivational areas.
For potential buyers, the platform offers several valuable components: an established domain, a licensed video curation application, a native Android app with over 200 downloads, a blog featuring 200+ articles, and a fully integrated ecommerce store with a payment gateway. Additionally, the social media presence includes a Facebook page with over 74,000 likes and 100,000 followers, a YouTube channel with more than 1,500 subscribers and over 60 videos, and an Instagram account with 5,000+ followers.
The operational requirements are minimal, with expenses primarily comprising around $50 per month for server maintenance. The target audience is primarily Indian, aged 22 to 65+, interested in motivational and religious content, and based in Tier 2 and Tier 3 cities. The platform also incorporates vernacular language support, which enhances its appeal to media and digital marketing companies aiming to engage with audiences in diverse linguistic regions. Overall, the platform represents a promising asset for reaching a large, varied audience.