Pop Colors, founded in July 2018, is an eCommerce business that offers unique colored pencils themed around popular fandoms and trends. Known for its original and hard-to-duplicate products, the business boasts 56,000+ customers and an email list of 62,000 subscribers. The pencils are primarily sold through platforms like Shopify, Amazon FBA, and Etsy. Highlighted for its excellent margins and shareable products, Pop Colors has experienced growth each year. The business capitalizes on trends by quickly releasing new product sets, and it utilizes various advertising strategies including organic traffic, email marketing, and Facebook Ads to drive sales. The current owner is seeking to sell the business to focus on other ventures and offers to continue as a supplier for at least two years post-sale. Opportunities for a new buyer include optimizing and scaling advertising strategies, improving inventory management, experimenting with new ad platforms, and expanding custom and wholesale orders. This business presents a chance for a buyer to increase e-commerce presence with minimal initial inventory handling and a strong existing customer base. The owner's decision to sell at a 1.9x multiple reflects the business's seasonal nature and recent inventory challenges. The sale includes comprehensive assets and support, making it ideal for an entrepreneur looking to elevate the business to greater heights. With 20,000 inventory units valued at $25,000, and significant social media presence, Pop Colors offers substantial growth potential for the right buyer.