The health and fitness content site, specializing in evidence-based information, primarily targets a US audience. It generates revenue through premium CPM ad networks, AdSense, and sponsored post campaigns, with significant traffic driven by social media sharing. Although the site requires minimal maintenance, it holds significant growth potential through keyword optimization, new content, and influencer campaigns. The net profit increased from $92 to an average of $870 monthly, with September 2020 reaching $1,560. This presents an opportunity for a strategic buyer looking to expand their online presence. Included in the sale are a WordPress site with a custom theme, a domain, 500 pages of unique content, and technical and social media management support, along with one-year hosting. The site boasts strong social proof with thousands of shares on posts and a mailing list of over 1,900 subscribers. Growth strategies include link building, affiliate marketing, and regular content publication, particularly aimed at enhancing organic search traffic, which currently accounts for only 4.4% of total traffic. Revenue is mainly derived from header bidding CPM networks at rates up to $4.50 per thousand impressions, with additional opportunities through sponsored posts. The business is being sold after meeting its owner's goal of generating income for one year. It would suit individuals with a basic understanding of WordPress and an interest in health and fitness. Key assets include social media accounts, website files, and a mailing list. The sale includes a smooth transition process with technical support and training.