In 2016, a product manager launched a tool designed to streamline access to team bookmarks, revolutionizing the way teams share URLs. This business, primarily focused on B2B markets, offers a simple solution where a bookmark placed in a shared folder becomes accessible to all team members. Its offerings include a Chrome extension, a mobile app, and a beta version of an admin management web app. Despite having over 16,000 weekly users and a modest monthly recurring revenue (MRR) of $1,649, customer acquisition has been entirely organic, with no investment in traditional marketing strategies. There are reported issues with duplicate bookmarks and browser performance, though efforts are underway to address these concerns, including temporarily removing the Firefox extension due to bugs.
Revenue is generated through tiered plans, including a free option, a group plan, and an enterprise plan with different pricing structures. The owner believes there is potential to increase revenue by transitioning to a per-user pricing model but has not pursued this due to the required strategic planning.
The owner is selling the business due to time constraints from their primary employment at a technology company. This business could thrive under new ownership with resources to improve and market the product effectively. Ideal buyers would have experience in SaaS management, engineering capability, and advertising expertise. The sale includes brand assets, technology, customer databases, and more. Post-sale support is also offered to ensure a smooth transition for the new owner.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More