The business being described is an established online site that focuses on reviewing pet products. The website was initially constructed on an expired domain and was acquired by the current owner in November 2020 from a local seller. The owner integrated content from a smaller pet-related site they owned to this platform, optimizing it through research on low-competition keywords. This strategy has increased the site's revenue to approximately $800 per month over the past three months. The business's revenue streams primarily include the Amazon Affiliate program and Ezoic advertising (similar to AdSense), and there's potential for increased earnings by switching to a different affiliate, such as Chewy, which offers higher payouts. The owner is planning to sell the business as they want to concentrate on other projects, providing an opportunity for a new owner to further develop the site. The asking price is set at $20,000, reflecting a multiple of 25 times the average earnings from the recent months. The seller is open to considering offers that exceed this reserve price and may conclude the auction early if a suitable offer comes through. The business is ideal for individuals interested in the pet niche who are skilled in content development to attract more traffic. The sale includes assets like domains, website files, source code, and content. Currently, the site's social media presence is negligible, and there are no followers or subscribers on platforms like Facebook, Twitter, Pinterest, or a mailing list. Post-sale support is available to facilitate a smooth transition for the new owner.