The business, founded in 2013, specializes in unique and creative weddings in Australia, offering inspiration and real wedding features through a blog. Its revenue model includes a vendor directory, display ads, and sponsored social media posts. Content is refreshed weekly, primarily contributed by photographers and wedding vendors, complemented by freelance writer contributions. The business boasts a significant social media presence, with around 120,000 followers across Instagram, Pinterest, and Facebook, and uses automated tools for daily content publishing. It maintains a mailing list of 2,300 and an advertiser list of over 650, with organic website traffic as the business does not rely on paid advertising. The COVID-19 pandemic impacted revenue, but financial stability has resumed with an increase in income. The small team comprises a freelance writer, a virtual assistant, and an editor, suggesting the business could be effectively managed by a single individual. Revenue is primarily generated through the vendor directory and display ads managed via a CRM app, along with popular sponsored Instagram and Pinterest posts. The current owner is selling due to changing personal circumstances and aims to pass the business to someone passionate about the wedding/events industry, with a modern design aesthetic. This opportunity is ideal for those wishing to work from home, adjust the team size based on personal commitment, and potentially integrate with complementary businesses like gift registry or bridal lines. The sale includes various brand and marketing assets, social media accounts, and post-sale support, although inventory is not applicable.