Established in 2018, this business originated as a personal fitness subscription platform and has since shifted its focus to providing Corporate Wellness programs. It offers a comprehensive, ready-to-launch system featuring over 300 exercise videos, 200+ workout plans, and a complete sales funnel. The platform includes a website with an expanding audience, iOS and Android apps, pre-built workout calendars, and a vast potential for both individual and corporate memberships. The platform generates revenue through recurring memberships, with individual subscriptions priced at $59/40 annually or $7.95 monthly, and corporate packages ranging from $1,416 to $2,688 yearly based on user numbers.
The business is being sold because the current owners, who also manage other fitness entities, lack time to devote to its growth. Ideal buyers are fitness/health-minded entrepreneurs, digital marketing experts with a fitness interest, or those seeking a pre-established fitness platform requiring minimal ongoing effort. Assets include the apps, website, customer contracts, custom technology, customer databases, domains, marketing materials, policy documents, email and social media accounts, vendor contacts, site files, and eCommerce accounts. The sale includes support, with the option to hire the main trainer to maintain program operations post-sale.
The platform holds significant social media presence, having 2.6K followers on Facebook, 1.8K on Instagram, and 690 monthly Pinterest viewers. The primary annual expense is the $2,300 app service charge, after which the operation is financially sustainable.