The ecommerce team from Switzerland, with extensive experience in building multiple brands and running a marketing agency, is selling most of its stores, keeping only three established brands. One of the stores up for sale is GlowGlamBeauty, which started as a side project and quickly grew in revenue and followers. The store focuses on a magnetic lash kit product, with 1,500 kits currently in stock. The sale includes various elements, such as a Facebook ad account, an influencer list with 3,639 beauty niche influencers, ads, customer support templates, and an English-speaking VA responsible for customer support and influencer marketing at $2 per hour.
Operations are largely automated, requiring minimal time investment, with customer support handled by the VA and order fulfillment coordinated with a reliable agent able to fulfill orders within a business day. The business maintains a 15% customer return rate, and most customers are from the United States and Australia. The store, although scaled down, shows potential for significant revenue growth, having a current CPA of less than $6 and a 25% profit margin, with COGS for each lash kit being approximately $4.20.
Financial considerations include low Shopify and app costs, along with streamlined payment processes through PayPal and Stripe. The Swiss team offers two weeks of support after the sale, hoping to pass the store onto someone with ecommerce experience to continue its success trajectory. Overall, the store is poised for expansion with a few adjustments and further investment in marketing efforts.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
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