The business offers an online platform that provides over 250 Fix-It Guides and rotating blog posts for repairing a variety of items, including appliances, electronics, and systems around the home, along with automotive maintenance and repair advice. It operates a low-maintenance website that requires minimal hours weekly for upkeep. Since its launch in November 2007, it has generated over $171,000 in revenue, largely through Google AdSense, with minimal associated expenses for web hosting, domain registration, plugins, and CDN services. Established in 2003 with a trademark registered in 2005, the platform includes multiple related domains. It's built on WordPress and utilizes a CDN for smooth operation. The social media presence spans Facebook, Twitter, and Pinterest, with varying follower counts and an inactive YouTube channel. Content, artwork, and designs are proprietary.
The founder, a seasoned author with numerous publications, manages the site but is retiring at 75, seeking to pass the reins to a new team ready to enhance the platform with fresh content, videos, and broadened social media engagement. Ideal buyers should be skilled in SEO and brand marketing and will receive resources like confidential guides and a Repair Resource Library. Assets included in the sale encompass brand elements, registered trademarks, social media accounts, website content, and process documents. The business offers post-sale support to the new owners. There is no physical inventory involved.