The business, founded in 2018, initially operated through an online store in Australia before transitioning to a popular e-commerce platform due to international demand. Initially focused on girls' swimwear, it expanded its offerings to include women's swimwear in 2020. The brand has achieved significant recognition, consistently appearing on bestseller lists and receiving high ratings on the e-commerce platform. It maintains a strong social media presence, with over 8,000 followers on Instagram and a diverse catalog. Revenue is generated through the e-commerce platform's fulfillment program, with products being manufactured in China and directly shipped for distribution. The current owner is looking to sell the business due to a lack of time and resources to further manage and grow it. The business is deemed suitable for an individual seeking a side-hustle with growth potential, particularly someone based in Australia, given the existing local interest and customer inquiries. The business offers assets such as brand assets, domains, established manufacturing relationships, current inventory, marketing materials, registered trademarks, and social media accounts. Social media statistics include 480 followers on Facebook, no followers on Twitter, 8.4K followers on Instagram, and 14 monthly viewers on Pinterest, although the mailing list currently has no email addresses. Post-sale support is part of the offer to assist the new owner in transitioning and managing the business effectively. The total value of the inventory is estimated at $10,000.