A Melbourne-based entrepreneur identified a gap in the Australian gifting market and established a business aimed at simplifying the process of gift giving. This platform, which focuses on providing a wide selection of quality Australian gifts, allows customers to schedule and organize gifts to be wrapped and delivered on a future date, functioning as a two-sided marketplace without requiring inventory. Orders are held until the specified delivery date, at which point they are fulfilled by partnering merchants. The business has garnered positive feedback for its unique model, with over 1200 organic and engaged followers on Instagram and strong partnerships with more than 100 merchants. Operations currently involve manually placing orders by the requested date, with potential for automation through web development to improve efficiency. This could further enhance merchant relationships, product updates, and recruitment. The customer base consists predominantly of females, facilitated through organic Instagram marketing, with the opportunity to target broader demographics. Since its inception in August/September 2020, the company has generated approximately $3,000 in revenue without any paid advertising. Profit per order is around $15, derived from service fees and merchant commissions. Key business assets include branding, a merchant database, a domain name, strong merchant relationships, a social media following, marketing materials, and a customer email list. Comprehensive support and handover will be provided upon sale of the business.