The business in question involves publishing books through an established online retail platform since late 2016. Initially a personal endeavor, it evolved into a business by mid-2019 with the involvement of professional Italian ghostwriters. By September 2020, 25 books, primarily non-fiction across themes like self-help, business, and health, had been published. However, since then, the business has been passive with no new publications due to the owner's focus on another venture. Revenue generation is reliant on book sales, specifically receiving 70% royalties on digital versions and 60% (minus printing costs) for print-on-demand copies. The owner is selling the business as they are dedicated to a larger project, suggesting it is ideal for those looking for a passive income stream, though cautioning that active management is essential due to market competition. The owner is offering guidance and established contacts, making it feasible to publish 3-4 books monthly, and recommending expansion into other European markets. Emphasizing quality, books typically cost $500 to produce using the provided resources. Additionally, there is a growing email list with approximately 10,000 subscribers, which can be leveraged for marketing new releases. Strategic opportunities include promoting affiliate products through the established authors’ brands and continuing book publications. The seller will also provide 10 hours of consulting to impart industry knowledge to potential buyers.