This swimwear eCommerce business, established in 2016 in Australia, has featured in prominent fashion shows and major publications. It boasts a strong customer base in Australia and the USA, strategically mitigating product seasonality. The brand has organically built over 55,000 followers on social media and a substantial email database of over 20,000 subscribers. Notably, it operates without any paid advertising, presenting opportunities for growth through increased marketing efforts. Production occurs in China using sustainable practices, aligning with environmental concerns. Key performance indicators include an average order value of $127 and a 25% return customer rate. The business operates with low time commitment via two Shopify websites catering to different currencies and utilizes a virtual assistant to manage day-to-day tasks. Opportunities for a new owner include expanding direct sales via an enhanced advertising strategy, developing new complementary products, and establishing a systematic influencer marketing program. Potential also lies in pursuing more consistent wholesale deals, which could significantly boost sales and profits. The business primarily profits from sales of custom-designed swimwear and has avenues for expansion through wholesale and dropshipping. Its operation involves design and manufacturing in China, with fulfillment centers in the USA and Australia. The current owner is seeking to sell, preferring to pass on the venture to someone who can further develop its potential. This business is ideal for individuals looking to enter the fashion domain with an established foundation or those seeking a complementary brand to leverage existing customer bases. It comes with well-documented processes, easing transition and operation for new ownership. The inventory is valued at approximately $62,940, and the business includes various assets like customer databases and established vendor relationships.