The business, established in 2016, offers resources and support for new parents with children up to four years old. It aims to address mental health challenges in parenting by promoting self-care and provides a directory for family-friendly locations worldwide, with a primary focus on Sydney, Australia. The business has grown through organic traffic and has a strong online presence with over 900 email subscribers and substantial social media followings, including 2,200 Instagram followers. The company generates revenue through advertising on directory listings, sponsored blog posts, content services, and events, although revenues have decreased due to COVID. Despite this, the business maintains potential for growth post-pandemic through improved marketing efforts, introduction of new revenue streams, and revitalization of its directory. It has been recognized with several awards for social entrepreneurship and digital innovation. Currently, the owner wishes to sell the business due to changing family circumstances but believes it has significant potential and relevance for modern parents, ideally suiting someone with a strong understanding of digital marketing. The sale includes various assets like brand materials, social media accounts, and a website. Post-sale support is offered to ensure a smooth transition for new ownership.