The business in question is an inspirational blog focusing on self-improvement, love, and relationships, featuring approximately 650 original articles. It attracts over 400,000 monthly unique visitors, primarily from Google search results, with substantial traffic from the U.S. Initially developed as a blog in 2017, it once saw higher traffic but experienced a decline after a Google update in 2020.
The site's main revenue stream is via AdSense, although it previously experimented with Facebook Instant Articles. The owner manages all operations, including hiring writers and optimizing content for search engines. Despite an ambition to publish thousands more articles to compete with larger websites, budget constraints limit progress.
The site has a strong Facebook presence with 130,000 followers but is less active on other social media platforms. Efforts to improve site speed and core web vitals have been made, but technical challenges persist.
The owner is open to selling the business due to resource limitations, hoping a new ownership could further develop the site. The ideal buyer would be someone in the personal development niche, capable of investing in content expansion and user experience enhancements.
Assets included in the sale are domains, hosting accounts, social media accounts, and all website content. The owner offers post-sale support, ensuring a smooth transition. The business suits entities involved in the personal development sector, particularly those interested in marketing relationship-based products and services.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself, or use our new official verification and assessment service. We provide a deep analysis, identify hidden risks, and independently assess the value of the business. Packages start at $1,000. Learn More