This document outlines the sale of a beloved Yorkie-focused website, initially purchased in 2014 as a gift and managed by an individual’s mother, a passionate Yorkie enthusiast. Over the past 6-7 years, the site has functioned primarily as a hobby, engaging audiences with Yorkie-related content through articles, photography, and a lively social media presence. Despite its original non-commercial intent, it has received numerous approaches from pet product companies interested in partnerships, though most offers were declined, save for one with a high-quality dog food brand.
The site attracts consistent, highly-targeted organic traffic, mainly from the USA, and has a dedicated Facebook following. It operates on a WordPress platform, with supporting social media accounts on Facebook and Twitter, and a Mailchimp list with 3,250 subscribers. The current owner is unable to continue supporting the site due to age-related challenges and a lack of marketing skills, coupled with the seller's other commitments. This offers an opportunity for a new owner with marketing acumen to expand and potentially profit from the existing platform.
Included in the sale are the domain, hosting arrangements, and all related social media accounts. The new owner will need to set up their own Adsense account. The sale is targeted at pet lovers, Yorkie breeders, and pet product businesses, with payments handled through Flippa escrow. Post-sale, the previous owner is available to contribute articles and occasional photography, leveraging the enduring popularity of the site’s mascot, Bonbon, to engage audiences.