The business in question operates a self-help website featuring nearly 1,000 articles primarily authored by experts and covering topics related to self-help and fitness. It garners approximately 20,000 visitors monthly through organic search, with additional minor traffic from social media. The business maintains a significant presence on various social media platforms, with 85,000 Facebook followers and 25,000 Pinterest followers viewing the content 150,700 times a month, in addition to an Instagram presence. Despite being relatively inactive over the past few years, the site holds substantial potential for someone skilled in traffic monetization, social media, and website management.
The site is frequently approached by PR firms interested in having articles written for authors with New York Times bestsellers, and it maintains a HARO account. The website, established on a domain over seven years old with a domain authority of 51-55 and an Alexa rank of about 300K, experienced a temporary decline in traffic during a shift from Liquid Web to Digital Ocean but has since begun to recover. Current hosting costs are approximately $12 monthly, varying with traffic.
Monetization is achieved via Adsense, with significant potential for expansion through affiliate marketing, paid articles or links, or launching self-help products. The website owner seeks to sell the business due to high home repair costs. This opportunity is ideal for someone seeking an established website with considerable traffic. The sale includes various assets such as brand materials, domains, hosting accounts, social media accounts, and website content, but excludes post-sale support. The associated social media presence includes 85,000 Facebook followers, 4,500 on Twitter, 220 on Instagram, 25,000 monthly Pinterest viewers, and a 10,000-strong email list.