The business in question, founded in 2017, specializes in creating simple plugins primarily used by ecommerce and payment businesses. It has been recognized as a verified partner of a well-known online payment processing company. The business has experienced steady growth in profits, from $3,376 in 2017 to an expected range of $20,000-$22,000 in 2020. Revenue is generated by selling plugin licenses through online platforms and its own website, with a purchasing process involving a one-time payment for a year of updates. The owners are looking to sell this business as it has become too small for their current strategic priorities, with plans to reinvest in other projects. The ideal buyer would be someone familiar with WordPress and plugins, as the business involves minimal workload, primarily consisting of addressing support tickets, which takes up to four hours per week. Key assets included in the business sale comprise brand assets, custom technology, domains, hosting accounts, relevant email accounts, and all website files, source code, and content. Post-sale support will be provided. No inventory details are specified, suggesting a digital product focus without physical stock requirements. This opportunity is particularly suited for individuals seeking a manageable business with established product offerings in the WordPress plugin market.