The business was founded by two individuals experienced in fitness and nutritional supplements who discovered the benefits of CBD for recovery in weight training and bodybuilding. They found CBD effective for alleviating soreness, stiffness, and enhancing sleep, all crucial for recovery. The vast array of CBD products available can be overwhelming, motivating the founders to create a streamlined, informative resource and marketplace focused on clean, high-quality CBD products. This led to the creation of the company, which aims to help individuals find effective recovery solutions. The company generates revenue by offering a variety of high-potency, full-spectrum CBD products such as oil tinctures, gummies, topicals, and pet treats. Their products are made from organic, American-grown hemp and are free from gluten and GMOs. The business manages its inventory through two distributors, one specifically for pet treats, and processes fulfilment manually, utilizing a shipping service for label printing. The founders are selling the business due to a lack of time and resources needed for its growth, having transitioned to new job roles and family commitments. They have invested significantly in the business, including custom content and legal templates, but feel unable to provide the attention it requires. The business is ideal for someone seeking to enter the CBD market with existing resources or a current CBD company looking to acquire and integrate a smaller entity. The sale includes a variety of brand assets, contracts, customer databases, and marketing materials, with post-sale support provided. The company has a modest social media following and a small mailing list.