The business is an e-commerce company founded in May 2019, focusing on a single product line: a chewable dietary supplement aimed at alcohol drinkers. It initially raised approximately $19,000 through a crowdfunding platform and achieved revenues of around $25,000 in its first fiscal year. The company manages a mailing list of about 4,000 individuals and has an inventory of 12,000 units housed in a warehouse. Sales are conducted via the company's e-commerce platform, and a partner takes care of distribution and returns. The founders are seeking to sell the business due to time constraints and the impact of COVID-19, as they can no longer dedicate resources to marketing. This opportunity is ideal for someone interested in a pre-established business with a functional product but who possesses marketing expertise to drive growth.
Key assets of the business include brand assets, customer databases, domains, manufacturing relationships, hosting accounts, inventory, marketing materials, trademarks, social media accounts, vendor contacts, and e-commerce platform accounts. Important online presences include a Facebook page with 230 followers, an Instagram account with 1,000 followers, and a mailing list of 4,000 subscribers. Post-sale support is to be provided to the buyer. With these assets and the operational framework already in place, a new owner with a strong marketing background could potentially exploit the existing infrastructure to expand and scale the business effectively.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More