An anonymous online business was created during the UK lockdown as an experiment, leading to unexpected success. Initially launched with no paid advertising, it quickly generated over £3,000 in sales. The platform offers a unique Pick and Mix candy service with no minimum orders and free shipping, distinguishing it from competitors. Despite the lack of paid advertising expertise, the business boasts a 100% repeat customer rate, with clients frequently increasing their order sizes and ordering multiple times per month. Partnerships with delivery services like Deliveroo and UberEats have been formed, although user numbers are limited in the founder's area. The business operates on a gross margin exceeding 40%, with typical order values ranging between £15-20. Opportunities for growth are noted, especially around holidays like Halloween and Christmas. Initially a side project due to a slowdown in other ventures, the business is now being sold as the owner's primary commitments have resumed, leaving insufficient time to manage it effectively. It’s ideal for someone with experience in paid advertising or someone seeking a home-based business. Assets available with the sale include brand assets, custom technology, customer databases, domains, inventory, marketing materials, social media accounts with approximately 1,000 Instagram followers, and e-commerce platform accounts. Post-sale support is offered, and the business can be maintained as is or scaled up with targeted advertising expertise.