The business in question is a WordPress-powered Software as a Service (SAAS) platform designed to help small businesses manage cyber security risks. The website offers risk assessments, both free and paid, providing users with a graded evaluation of their cyber security posture on a scale from A to F. Businesses achieving an A grade receive a certification and badge similar to other trust badges, meant to enhance credibility and potentially boost sales. The platform includes a variety of features such as a cyber-secured certificate, affiliated programs, auto-responder services for cyber security reminders, and social media integration. The site also provides educational resources like cyber security courses and policy generator tools. Income is generated through membership plans that offer tiered access to these tools and resources. The site was developed over two years and includes numerous software components, requiring regular updates and maintenance. The reason for selling the business is due to the owner's inability to fully commit time to its development amidst other projects. The ideal buyer would be one with vision and interest in cyber security trends, potentially benefiting from the anticipated growth in demand for cyber security solutions among small businesses. Assets for sale include custom technology, domain names, marketing collateral, social media accounts, and full website content. Despite currently low visitor traffic, largely due to ceased use of Google Analytics, the site is considered a comprehensive and potentially lucrative tool for educating and securing small businesses against cyber threats.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More