This document outlines a comprehensive template for creating a business sale listing. It begins with a "Seller Bio" section, where sellers introduce themselves by sharing relevant background information, akin to a LinkedIn profile or resume. This may include educational background, past experiences, and details about any businesses they currently or previously owned. The "Executive Summary" serves as an elevator pitch, briefly describing the business, its type, age, industry, business model, location, and founding details.
In the "Highlights" section, sellers are encouraged to display the strengths and potential opportunities related to the business, explaining what makes it a viable and appealing proposition while suggesting areas for improvement. "Operations" focuses on detailing the necessary activities to maintain the business, including specifics on tasks, such as the number of customer support emails or calls, and the approximate weekly time commitment required.
The "Customers" section enables potential buyers to understand the business's customer base through detailed profiles, segmentation, acquisition strategies, and retention techniques. The "Financials" section provides insights into the business's economic status, explaining any growth or decline in revenue or profit and addressing anomalies like seasonality. Lastly, "Seller Notes" allow the business owner to discuss the business's development and highlight essential elements related to the sale. This structured approach ensures potential buyers receive a detailed understanding of the business opportunity.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More