This business, founded in September 2014, focuses on muscle building and fitness, offering advice and supplement recommendations to the bodybuilding community. Its website features product reviews that attract targeted organic traffic through strategic keyword rankings. Revenue is primarily generated through affiliate commissions from several private networks, with one network contributing the most sales and offering a 40% commission rate, with average sales of £32.5 or $42. The site also generates some income from sponsored content, a potential area for growth. The business operation is primarily managed by the owner with previous assistance from a virtual assistant, while content is outsourced to external writers.
There are several recommended strategies for maintaining and expanding the site, including market and keyword research, content creation and publishing, link building, and email list building. The business is for sale as the owner wishes to focus on other ventures. It is ideal for someone with experience in affiliate marketing or aspiring to become an affiliate marketer. The included assets encompass brand elements, domain names, hosting, social media accounts, website files, and content. The site maintains stable search rankings with minimal upkeep and offers numerous growth opportunities, such as through higher keyword rankings, social media, email marketing, and sponsored content.
Post-sale support is included to assist the buyer in transitioning ownership. The owner believes that with strategic SEO skills, there is an opportunity to quickly increase earnings by capitalizing on higher page rankings. The business currently engages with 2.8K followers on its primary social media platform.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More