The business, established in 2009, is centered around adopting virtual pets and managing various aspects of their well-being, such as health, food, and play. It allows players to adopt several animals and engage in complex genetic mixing to create unique animal coats, with a capacity for 400 pets distributed over 40 cages. These cages can be personalized with various decorations and outfits from a store filled with thousands of items. An Augmented Reality feature lets users view their pets in the real world via mobile devices. Available in eight languages, the platform has global reach with over a million registered players and potential for further international growth. Last summer, it was featured on a recognized online gaming platform, with a Progressive Web App released on a major app store. A comprehensive Back Office facilitates site management. The assets included in the sale comprise website files, source code, database, Android application, domains, hosting and social media accounts, an email account, and a chat system account. The revenue model is based on advertising and the sale of virtual currency packs and VIP access. The business has seen varied earnings over the years, from a peak of over $400,000 in 2013 to about $24,000 over the past year. The current owner, a seasoned software developer, seeks to change careers and lacks time to maintain the platform. Ideal buyers include other software developers or gaming companies. Social media presence spans several platforms, with a substantial following on Facebook. Post-sale support is provided, but there is no physical inventory.