In January 2016, two siblings launched a business to create a comprehensive directory of occupational therapy assistant (OTA) programs across the U.S., addressing the lack of centralized information on such programs. They built the website on WordPress with a custom, responsive design, which they will provide documentation and training on for easy management. The site evolved to feature extensive content, including career data and a popular blog, attracting over 15,000 monthly pageviews and 1,700+ social media followers. The business generates revenue mainly through an affiliate program that earns from 'clicks' and 'leads' for universities, facilitated by a well-established affiliate company. The business benefits from organic traffic and exclusive affiliate partnerships with various educational institutions.
As the demand for OTA services rises, particularly due to an aging population, the site presents significant growth opportunities. Despite its success, the original creators wish to sell the business due to their inability to continue investing their time in it. They seek a dedicated buyer who can maintain and enhance the website, capitalizing on its potential to increase earnings multiple times over.
The business is ideal for someone interested in owning a passive income-generating site with prospects for expansion. It includes brand assets, contracts, technology, domains, social media accounts, and website content. Post-sale support is offered to ensure a smooth transition. Current social media engagement includes 530 followers on Facebook, 430 on Twitter, and 5.4K monthly viewers on Pinterest. The sale aims to ensure the website's continued contribution to the OTA community.
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Before making an offer
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3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
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2. Conduct Due Diligence.
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