The business, established in 2012, is an eCommerce store specializing in bird cages and related accessories, primarily operating through a Shopify platform. It generates most of its revenue from organic traffic and affiliate articles. In 2020, from January to September, the store made $82,184.92 in gross revenue, with an average order value of $404.70. The business maintains a strong return customer rate of 13.76%. High perceived value but slim margins due to shipping costs characterize its product sales. Revenue showed a potential uptick in early October, following a drop in September. Initially acquired in 2015, the current owner transitioned the website from BigCommerce to Shopify in 2017 and employed a virtual assistant in 2019 for task management. The business relies on SEO rather than paid advertising, though Google Adwords was briefly tested. An email marketing strategy was introduced with lead magnets and autoresponders to build a subscriber base. Open rates for emails historically range from 18-34%. The business is being sold as the owner seeks to diversify into other ventures. It boasts significant brand recognition among passionate pet bird owners, offering a personalized customer service experience not found on larger platforms like Amazon. Operations include agreements with four suppliers, facilitating direct relationships for better pricing and shipping. The business requires minimal daily oversight, with a virtual assistant handling customer support, order fulfillment, and more. Growth opportunities exist in paid advertising, enhanced email marketing, and social media engagement. The sale includes domain, social media accounts, supplier contacts, and operational SOPs.