The business, initially a passion project centered around WordPress plugins, has grown into a notable collection of plugins, particularly popular among Divi and ActiveCampaign users. The library includes seven plugins, with Divi Contact Extended being the most profitable, generating $11,000 in the past year. Despite minimal advertising, there remains significant potential to expand its customer base, particularly for its newer plugins, which have not yet been heavily marketed. Current sales are managed through automatic renewals and plugin downloads, with potential to increase revenue through various strategies such as marketing campaigns, promotions, and the introduction of a subscription model. Several strategies for business growth include utilizing Google and Facebook ad campaigns, expanding social media presence, creating video tutorials, and offering promotions. Cross-promotion and generating backlinks in relevant forums are also key marketing strategies. Additional revenue could result from services like plugin installations, consulting, and bundled sales or tiered pricing. The owner is seeking to sell due to competing commitments and limits on personal bandwidth, not due to a lack of belief in the business’s prospects. Assets included in the sale cover brand assets, marketing materials, a mailing list of over 1,400 subscribers, and several domains. The deal also includes a Divi plugin, valued at $16,730.25 in sales over 2.5 years. Ideal buyers should have an enthusiasm for the WordPress community and strong advertising skills, though coding expertise isn't necessary due to the turnkey nature of the business. Post-sale support will not be provided.